Archive for May, 2008

Can SEO improve your sex life?

Friday, May 30th, 2008

There have been many claims about the benefits of SEO but a friend’s claim that you could use it to improve your love life was a new one by me. His master plan is to run a brand reputation management campaign in reverse against a certain well know fashion house. This should be enough in his mind to impress an activist he met while she was on a picket. He develops an online activism strategy and she will fall for him. Is he cunning like a fox or even more deluded than normal?


Google bombs are funny for a day or two and they also show that the perpetrators are intelligent. The main drawback with Google bombs is now people really type in miserable failure as a search? His idea is that you go for the brand term and rip their reputation to shreds on that. You use similar tactics to Google bombing but you also post a shed load of articles and reviews that are malicious to say the least.


Nobody worked out what the value of online sales is to this company or even considered what damaging their reputation could mean in financial terms to this company. He has not even worked out how much work is going to be involved. His main, alright only KPI was getting a date with this activist.


My first thought on the whole thing was negative, no offence to him but she is way out of his league. Second thought is that it is going to be interesting to see if how much damage he can do and how the company will respond. They spend a lot of money online but that is on fancy Flash designed sites and banner adverts on a few selected sites. If he is successful I don’t think they will have any quick responses to combat it available to them. If that is the case and it does enough damage will they bow to pressure? If he is successful should I step in and offer them a full social reputation management campaign? The most likely outcome is that like most other things he starts that the whole thing will never see fruition, likely because he meets another woman that he has a crush on.


Since I agree with their cause, the group’s website in case anybody is wondering is Edinburgh Fur Free City. I will post back next week if anyone knows if the tactic was successful, with the girl, the online activism will take a bit longer to work.

Why am I not No 1 in the search listings?

Thursday, May 29th, 2008

I am just off the phone from a client who wondered why they are not number 1 for every keyword related to their industry in Google, Yahoo and MSN. They are genuinely angry that they are not the top of rankings for every term imaginable.


What explanation do you give a client when they are screaming abuse down the phone at you about their lack of top positions?


Firstly I tried to point out that I did not guarantee them number 1 positions for every term.


I tried to explain that it has been less than two month since the site went up, they operate in a very competitive market place and it might just take a bit longer to get to some good SERPs.


I asked them if they had implemented any of the changes to the site that I had recommended to them. They told me that they had read to what I had to say and that they had chosen to ignore the advice that I had given them. In their words, the flash navigation looked cool and adding some alternative links would ruin the look of the site. Fair enough, I thought, a problem, but I can live with the challenge.


Apparently all I need to do is to buy enough links and hey presto, they will be monopolising the results pages of all the major engines. We had a discussion about this and apparently where I have been going wrong is not outsourcing my link building to companies in India.


I asked them if they wanted me to concentrate on this at the expense of the rest of the SEO campaign. They told me that this is the way the wanted to go with their SEO campaign. I asked them if they could make a couple of small changes to the site that might help if we are going down this route. They enquired about the size and time these changes would make. Not long I said. They said they would consider these changes. They asked what would be the most important change to make. I had to think about this. I guess the best thing would be to make a change to the Robots.txt file, would they stop blocking all the engines from indexing the site? They have agreed to ask their IT department if they will be happy to make this change.


I know that this is going to be the start of a beautiful working relationship.